After receiving requests and demands for affordable sports eyewear through the early 1990’s Sunwise® was founded to fill the gap in the UK sports market. Sunwise® was born in 1996 in the university city of Oxford, United Kingdom, renowned for quality and service in the sports industry since 1988.
After overwhelming success of the first collection the team were able to fulfil their dreams to create and develop affordable sports performance eyewear which showcased the best in British design and quality.
Over the last 20 years Sunwise® has released many innovative collections and models designed so you can look good and feel good whatever your sport or passion.
By listening and working closely with the Sunwise® community the brand has designed light and comfortable models with effortless style to appeal to all sports and lifestyles.
Sunwise is operated by Austen Group Limited, a UK-based supplier of high quality sports performance eyewear. Based in Gloucestershire, our leadership team combines expertise in business, technology, and operations to ensure we deliver exceptional products and customer service:
- Robert Austen - Director, Chief Executive Officer (CEO)
- Matthew Burgoyne - Director, Chief Technology Officer (CTO)
- Thomas Palmer - Director, Chief Operating Officer (COO)
What We Do
At Sunwise, we believe great eyewear should perform as hard as you do.
We specialise in high-performance sports eyewear, designed for people who spend their time outdoors and demand more from their sunglasses. Whether you’re cycling, running, golfing, hiking, or simply enjoying an active lifestyle, our eyewear is designed to provide the clarity, comfort, and protection you need to stay focused on what matters.
Our range combines performance-focused design, quality materials, and practical features to create eyewear that is comfortable to wear and built to keep up with an active lifestyle. From lightweight frames to high-quality lenses designed to enhance vision and reduce glare, every detail is considered with performance in mind.
Why Choose Us?
We’re passionate about making high-quality sports eyewear accessible to everyone. That means creating products that deliver the performance you need.
Market Recommendations
Sunwise® has been overwhelmed by the response to the brand and products over the last 20 years and has collected many awards, recommendations and positive reviews. Each time the excellent value and brilliant customer service of the brand is highlighted.
"A must-have for runners all year round"
Runners World
“Great for all weather & environments, these tick all our boxes.”
Men's Running
"With Sunwise® you can concentrate on your run without any distractions.”
Women's Running
"Protection, enhanced vision and look great too"
Today's Golfer
"Strong, lively and unique"
Wisden Cricketer
"Light, comfortable and secure"
Runners World
"Sunglasses for sports enthusiasts"
The Times
"Best Buy"
The Independent on Sunday
"Ideal for all-day use in all strengths of light" (Chromafusion 2.0)
Golf News
"Well suited to variable UK conditions and come at a realistic price"
Cycling Weekly
The brand PR coverage includes Men’s Fitness, Men’s Running, Women’s Running, Runners World, The Independent on Sunday Newspaper, The Times Newspaper, Best of British Review, British Embassy, London Metro Newspaper, EasyJet Inflight, BBC Great British Weather TV programme, Golfer, Golf Today, Grassroots Golfer, Golf365, Golf Blogger, Golf Range News, Ladies Golf News, Golf News, Golf Monthly, The PGA Professional, Today’s Golfer, Pro Shop Europe, SGB Golf, SGB Sport, Sport Insight, Cycle Weekly, OCC Outdoor, Trail, Top Sante, All Out Cricket, Student Festival Guide, Athletic Weekly, Autosport & Optician.
Award Winning British Brand
Sunwise® has been listed by the UK Government as a success story after being awarded The Best British Export for its “Quality and Design” and for “Demonstrating Excellence in International Trade” by UK Trade & Investment. The Sunwise® ranges are built with excellent quality and have proved real winners with leading UK retailers and international trade.
Men's Running - 'Outright Best Sunglasses' (Gold Award)
Women's Running - 'Gold Awarded Best Sunglasses'
Running Fitness Magazine - 'Awarded Best All Rounder'
Your Sunwise®
Giving back to the community has always remained at the heart of Sunwise® and since the beginning the brand has motivated and supported up and coming athletes and teams in all variations of sports.
Sunwise® is proud to support talented athletes such as first ambassador windsurfer Steven Hackey, England Athletics, GB triathlete Sam Webster and golfer Johanna Björk in their journey to reach goals and achieve dreams. See the Sunwise® Team here.
Great levels of feedback coupled with your interest in supporting the development of Sunwise® innovative products has been the key in helping us become the brand that you love, trust and respect.
Our Location - Tetbury, UK
Nestled in the heart of the Cotswolds, Tetbury is a charming market town known for its historic architecture, royal connections, and vibrant community. With its picturesque streets lined with elegant 17th- and 18th-century buildings, Tetbury is a quintessentially English destination that blends heritage with modern charm.
Famous for its association with the Royal Family, particularly the nearby Highgrove House, the town attracts visitors from around the world who come to explore its antique shops, independent boutiques, and traditional markets.
Beyond its rich history, Tetbury is also a hub for contemporary culture and sustainable living. The town embraces modern-day innovation while preserving its timeless appeal, offering a unique balance between the past and the present.
Whether you’re exploring the stunning countryside, discovering hidden gems in the town centre, or experiencing Tetbury’s warm hospitality, you’ll find it a truly inspiring place with a story to tell.
Contact Us
Austen Group Limited T/A Sunwise
Registered in England 13894109
Address
Unit 5 Babdown Industrial Estate
Babdown
Tetbury
Gloucestershire
GL8 8YL
Phone: 01865 714 620
Email: support@sunwiseeyewear.com